Simply Addressing a Need
I was in Pune last week and met the founders of a company
called Hot Fut. They have done well what
so many others have been trying to do in the country for years. They were able
to lease land from the government and set up small 5v5 artificial turf pitches
for public use.
I enjoyed meeting this group because they were young,
intelligent and passionate about the development of the sport. For them,
setting up these pitches has nothing to do with making money. It is all about
addressing a need for quality football playing environments for people of all
ages. With this attitude and approach, I
was not surprised to see a wide range of individuals and groups enjoying their
pitches on a Saturday morning including Manchester United Soccer School coaches,
Happy Feet football schools and youth representing many countries around the
world.
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| With Hot Fut founders (far right and second to left) |
I wish Hot Fut well as they look to perfect their maiden
facility and begin to expand into new markets around the country.
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