Libero Sports New Logo

Our organisation, Libero Sports, presented our new company logo last week.  We strategically leveraged the FICCI GOAL 2015 and Indian Football Awards platform to unveil the logo in front of hundreds of key stakeholders and well-wishers in the industry. 

I’m happy to share that the new logo was designed by my good friend and former colleague, Randeep Baruah.  Randeep (or Randy) and I used to work together at Dentsu India and he quickly became one of my best friends as well as a key person for me to go to for emotional or logistical support as I tried to navigate myself around this complex country.  

We both moved over to Libero Sports at the same time where it became clear that Randy has a strong talent for creative design.  After a few years with Libero Sports, Randy went on to start his own design firm called Grafinx with Libero Sports, of course, as his first client.  When it was time to choose a firm to re-design our logo Randy was my first and only choice as there is no one in the world I’d rather have put our brand together than someone who loves our company and the sport of football as much as Randy does.
Sukhvinder Singh (Libero Sports MD) with Tim Vine (Premier League), Urs Zanitti (AFDP), Kushal Das (AIFF), Sanjiv Paul (Tata), Abhijeet Sarkar (Sahara)

Me with some of my colleagues at Libero Sports

Randeep Baruah - the creative mind behind the new Libero Sports logo


 

Comments

Post a Comment

Popular posts from this blog

3 Cities, 3 Football Academies

Image
Over the past few weeks, I’ve had the opportunity to visit a few of the top youth football Academies in India.  It’s always interesting to see first-hand some of the blood, sweat and tears football administrators are investing into the future of the sport in the country.  Not to mention, I love experiencing different cultures, norms and idiosyncrasies in each place I visit (there are many).  I won't get too deep into my personal adventures and challenges of traveling through West Bengal and Punjab in the insanely hot month of May.  I'll need to save those for another blog.   I've included the places I’ve visited with some pictures. Pailan World School (Kolkata) http://www.pailanworldschool.com/ Workers putting in artificial turf for the new FIFA Youth Academy Chandigarh Football Academy http://chandigarh.gov.in/dept_sports7.htm The hostel where the CFA players live YFC Rurka Kalan (Rurka Kalan, Punjab...
Read more

Liverpool International Football Academy Coaches – Ray Curtis and Michael Rice

Image
The last half of 2013 was one ongoing conversation about the proposed partnership between Liverpool Football Club and our client DSK Group.  We all knew that only good could come out of this relationship, however we also knew that the level of good would be contingent on the coaches which Liverpool FC selected to represent the Academy in India.  This point couldn’t be hammered home any harder as I’ve seen countless projects fail in India due to the international club’s inability to identify the right type of coaches to make the trip to India. It’s not that these coaches lacked technical expertise or coaching ability, actually that’s never the case, it’s that they lacked a positive attitude and patience.  I actually wrote a post about this which can be found a few months back.  The coaches selected to run the Liverpool International Football Academy DSK Shivajians, Ray and Michael, were handpicked by a trusted member of the Liverpool FC international programming...
Read more

Barcelona

Image
A few months ago my client at Conscient Football and I were discussing options for an "Exposure Trip" we were planning for a group of Delhi based youth footballers.  The obvious locations came up; Manchester, London, Milan, Madrid, Munich, etc... But then Barcelona was mentioned and it was obvious that the meeting was over right then and there. There were no other options.  Barcelona is located in the country that just won the most recent FIFA World Cup, is home to the best football club in the world and home to the best football player in the world.  Why would we take the players anywhere else??? So fast forward to May 12th.  I'm at Indira Gandhi airport in Delhi with 3 other staff members meeting with 27 sets of parents and assuring them that their little princes will be fine.  I'm holding passports, collecting forms, smiling widely, shaking hands and doing my best to exude confidence and responsibility.  Somehow we get the 27 players thr...
Read more