The Most Important Skill in the Sports Industry
(It Hasn’t Changed in 20+ Years) I’ve been working in the sports industry for over two decades now, and there’s one question I’ve been asked consistently, across countries, roles, generations, and formats: “What is the most important skill one needs to succeed in the sports industry?” My answer in the early 2000s was simple: Communication skills. And here we are in 2026 and my answer is still exactly the same. If anything, it has only become more important. The only evolution I’d make today is this: Spoken communication skills. In a world where AI can write emails, decks, proposals, strategies, and even speeches, what truly differentiates people is their ability to express , engage , and connect , in real time, as a human being. I’m talking about: • The ability to clearly articulate an idea, opportunity, or vision • The ability to engage one person or an entire room • The ability to listen deeply, remember what was said, and reflect it back meaningfully • The ability to delive...