US Trip – Education versus Explanation
I’m currently on a flight heading home to Mumbai and reflecting upon my extraordinary two weeks in the United States. Since moving to India in 2009, I’ve had the opportunity to travel back to the states for business on many occasions, however this trip was different, this trip was focused more on Indian sports industry education versus explanation. I’ll explain. Over the past 10 years, I’ve conducted no less than 500 meetings with United States based sports, media and entertainment organizations to let them know about opportunities within the Indian sports landscape. I would present the numbers, walk them through the unique case studies and share a general overview of opportunities within the industry. During those meetings, my primary objective was to plant a seed that the time is now to start taking the Indian sports market seriously and, more times than not, the seed was successfully planted. But as I said this trip was completely different. The theme