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Mentorship = The Need of the Hour in Indian Sports Management Education

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At the moment, the Indian sports industry does not require more sports management education institutes to be established or short courses and executive programs to be launched.  This trend has taken India by storm over the last few years.  While I am thrilled that the birth of these institutes and courses reflect the growing demand for sports management as a career option, I cannot confidently say that they are all serving the industry or the student.  This statement is not meant to be derogatory towards the universities, organizations and individuals that have launched these courses. Most offer the requisite amount of teaching hours, industry exposure and internship opportunities to pass students through the course and attempt to launch them into the sporting ecosystem. However, what is missing in many of the sports management programs I have researched is a robust and customized mentorship program.       The Indian sports industry is still a developing one. It is nascent and cannot b