Success in India: Sound Long-Term Strategy & Professional Execution
It is true, India is a land of opportunity for international sports properties. With over 600 million internet users and 800 million people watching television in the country, there are clearly ample opportunities to expand one’s global presence, business and impact through an ‘India plan.’ So it is no surprise that my IOT colleagues and I have meetings and calls with some of the biggest global sports brands on a weekly basis all interested in the same thing: generating revenue from India through quality content, programming and partnerships. While this sounds easy enough, especially for organizations that have achieved billions of dollars in revenue, somehow companies continue to struggle to understand how to best leverage the India opportunity. It’s actually quite straightforward. In order to achieve success in India, all that is required is a sound long-term strategy and professional execution. It doesn’t matter what the profile of one’s brand is globally, what matters most