UBA Finals in Goa = A Breath of Fresh Air in Many Ways
The UBA stands for United Basketball Alliance and it’s a property created by a few sports-loving Americans with the objective of developing and promoting the sport of basketball in India. It launched back in 2015 and, to be honest, I’ve not followed the league too closely during its previous four short format seasons. That’s all going to change now though thanks to a great initiative I was recently a part of organised by the UBA and their strategic consultants Ernst & Young. In an effort to introduce the United Basketball Alliance and present franchisee opportunities to “influencers” within the Indian sports industry, the UBA invited a group of us to Goa to experience the Finals of their 4 th season. I didn’t know what to expect but chose to accept the invitation knowing that it would be a good opportunity to learn about a property that may interest my employers DSK Group as well as network with others in the industry. Plus, who doesn’t want an all...