India, Sports & Me: A Dream in Motion
"Dreams are not fixed things—they are living, breathing forces that evolve as we grow, learn, and change." When I moved to India in 2009, I carried one dream in my heart: to help India qualify for the FIFA World Cup. It didn’t take long—just a few meetings, conferences, and conversations with stakeholders—for me to realize something crucial: while World Cup qualification would be an extraordinary achievement, serving as a catalytic moment for Indian football, it wasn’t the most urgent dream to be chasing at the time. The soil wasn’t quite ready for that seed to bloom. And so the dream evolved. I began focusing on helping to build a sustainable, thriving Indian football ecosystem—one that could, over time, make World Cup qualification not just possible, but inevitable. Through my work with Dentsu, Libero Sports, and DSK Shivajians–Liverpool FC, I began to see the dream taking shape. Not just in strategy decks or sponsorship deals, but in the eyes of young players, fans, and pr...