Reliving the past, but with much more substance this time around
I remember that during my last trip to India in 2008 about 11 months before moving
here, I had the opportunity to travel to multiple locations around the country
to donate footballs for a book my friend was writing on the power of
sport. I showed up in Delhi, Vizag
(Andhra Pradesh), Baroda and Ahmedabad with the same agenda: travel around the
city, check out the places were football is being played, speak with some of
the influencers in the area, donate the footballs and take some pictures for
the book. It was an extraordinary experience, especially seeing the love for
football in the most surprising of locations, but I always remember feeling more like a rock star than a philanthropist meaning that I would just
pop in and pop out rather than leave any lasting impact on the places I
visited.
I had a similar feeling these past few days while in a
Madhya Pradesh village. One of our newest
clients is interested in setting up a football academy in this town and we have
been requested to visit for a few days and do a feasibility report on the
potential for this type of project. To me it is a dream project as it allows me
to do something I know I’m good at in an "exotic" location I’ve never experienced before.
I’ve always been fascinated by central India.
It’s an area that is rarely traveled to and rarely discussed. I felt
fortunate to have the opportunity to go into the heart of central India for the
purposes of supporting the growth of the sport I love.
As the title of the post states, it was a similar itinerary
from 2008 only in the fact that while in the village I spent most of my time
roaming from football ground, to school, to administrator office discussing the
sport and discussing what’s lacking in the town’s football industry. The only difference this time was that I
stayed in the town for a few days and really got to know the people and the
football opportunity beyond just my typical drive by conversation. I had the
opportunity to show up to their central grounds at 6am to watch the local kids
play a match before school just to see them playing on the same grounds later
that evening. I had the opportunity
to spend the afternoon meeting not just the football administrators but also
top administrators representing other sports which helped us round out our
research. And, most importantly, I got to spend time with the head of a major
corporate in the area and understand his organization’s interest in supporting
sport in the village.
Not only did I get the true village experience full of
beautiful, simple people, spicy, oily local dishes, no sense of urgency and animals
everywhere, but I also got to gain a deeper understanding of why football
hasn’t flourished in this town in spite of so much hunger for the sport.
And, more importantly, what type of strategic thinking, efforts and partnerships
are necessary to help put the town on the footballing map. The latter being
something that I didn’t have the luxury of doing during my whirlwind football
donation tour of India in 2008.
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