My Journey From an American Professional To An Indian Businessman
The unpredictability of working within the Indian sports
industry: some call it a curse, others call it a blessing, I just call it
adventure.
I try not to compare my time working in the US with how
things get done in India as those who do typically go insane. With that being
said, after 7 years of being a professional at Major League Soccer I did
develop some conditioning and comfort with processes, structure and
practicality. I’d go as far as saying
that agendas, meeting follow ups, strategies, timelines, objectives, etc…
became my so called “comfort zone” and by the time I left MLS in 2009 I
couldn’t imagine being effective professionally within an environment that
didn’t involve these basic business fundamentals.
It was due to the above that I struggled during my first
year working in India. At that time, I was with the advertising agency Dentsu
serving as an Associate in their Sports Marketing group. I was clear right away that none of the
business acumen I developed during my time in the US really made much of a
difference within the Indian sports marketing world. I remember a few months in,
I put together a detailed 65 slide strategy for our department which I spent
weeks working on only to see it laughed at and dismissed by the President of
the company only 3 slides in. I quickly
realized that to succeed at Dentsu, I had to be shrewd, unorthodox and
shameless at times, all characteristics
which fell way out of my comfort zone. I
remember going through so many meetings never even opening my mouth as the half
Hindi-half English conversations would move so fast that I just couldn’t
follow. So many days I’d leave our
office wondering why this company is even paying me as my only contribution at
that time was my American accent which was highly regarded during some
meetings, especially with the Japanese.
After that first year of struggle, I let go of any
pre-conceived notions of how business should be done and re-connected with my
original intention of professionalizing the Indian football landscape in
whichever way worked. Once I took that
on, a whole new world began to open up in front of my eyes. I became more aware of the importance of
recognizing people’s emotions, showing respect and never letting the word “No”
stop progress from taking place. I also
started to celebrate small wins rather than shooting for big money right away
as big wins in India typically only occur once a strong foundation is built of
trust and a series of successful smaller results. I became comfortable with the idea of going
into meetings with no agenda and just speaking from my heart no matter how
cheesy it may have sounded at times as Indians can appreciate emotion just as
much as they can numbers and fancy power point slides. Finally, I just surrendered and let go of having to prove my worth day in
and day out and just started enjoying the ride.
This new way of doing business has evolved over the past few
years. Inside of it, I’ve successfully helped the Indian football industry grow
beyond status quo through grassroots program concepts, long term international
partnerships, increased corporate support of football and a now deeper
connection between the Indian football industry and the western world.
The last 4 years of working in India has been an
extraordinary journey. A journey of
struggle, of growth, of adventure, of patience, of celebration and of fun. I’m clear that if I had stuck to my “comfort
zone” I’d be back in the US right now still wondering why my passion,
experience and personality weren’t enough to generate success within the Indian
market. I’m blessed that I chose to let
go of my conditioning, work within the context of my new environment and create
forward progress. It is because of this that I can sit here at this moment with
a smiling heart knowing that my future as an Indian businessman is as bright as
the industry I’m a part of...
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