The Importance of WHY
I’m going to slightly move away from my
typical blog posting strategy of writing about some sports experience I’ve
recently had followed by a slew of pictures in an attempt to document my sporting
adventures and sporting EQ while showcasing how cool my life is to the readers
of this blog.
I’ve been reading this interesting book
called Start with Why by Simon Sinek. I first found out about the author a few
weeks when an eyo-opening interview of his on millennials went viral and soon
after a friend recommended that I read this book. I bought it on Kindle and have been reading
it in the mornings during my 30 minute drive to work which I’ve found is an
excellent strategy to mentally prepare myself for office each day.
The book has a simple message for
leadership: focus on the Why. This means
to clearly understand and identify the purpose of building your organisation;
more generically be clear on the organisation’s intended contribution to the
world. I’ve taken this approach in my
professional life and preached it to all people who give me their listening
ear, especially all those youngsters who want to work in sports because they
are “passionate” about playing or watching sport. My narrative to them is that while passion is
an important ingredient especially when pursuing a dream job, it is more
important to hone in on the type of contribution they want to make in the world
while leveraging their God given strengths and talents. This always stumps,
confuses, frustrates, etc…. the person who has come to me seeking advice on
working in sports as they usually do not request my time to be posed broad
questions about their dreams, they typically want a job or at least an
introduction to someone else who can get them a job.
Back to the book. The author goes on to say that once the
leader is clear on the Why, then it’s critical to enroll a team of people to
create the How and then collectively ensure that the What can be produced or
offered with the Why visible in every stage of the process. Many examples of successful companies that
have followed this “Golden Circle” are mentioned such as Apple, Southwest
Airlines and Costco. Also, examples of
companies that lost their way in rolling out the Golden Circle are discussed
such as Microsoft, Starbucks and Walmart.
While reading the book, I kept relating it
back to my current professional opportunity. DSK Shivajians FC and the
Liverpool FC International Academy – DSK was established to transform football
in India. More clearly, to create a
football development model that ensures impactful and sustainable growth that
other industry stakeholders can emulate, thus creating a thriving football
industry for the country. This means
investing in infrastructure, developing young talent and creating new revenue
streams. The Owner, Shirish Kulkarni,
fully embodies this as do I and my biggest opportunity (and challenge) is to
ensure the entire Shivajians organisation embodies this Why and industry stakeholders
begin to embrace it.
Ironically, I’m writing this post as I head
to our 4th match of the season, a home fixture against Churchill
Brothers from Goa. Like any supporter of
a club or, in this case, senior management I want to win. When you win in sport it not only feels good
it serves as a validation to others that what you are doing is working.
However, while this may be slightly true, I know for a fact that winning this
season’s I-League is not the indicator of if we are operating within our
Why. The metrics are the quality of the
facilities we are providing the technical department, the number of young
talents that we have developed, the revenue we have generated from outreach
programming and the strength of the relationships with key influencers we have
established.
In sports, especially during the season,
it’s so easy to lose track of the Why.
Everyone from the Owner to the ball boys want to win and when a few
results don’t go the club’s way, the immediate reaction is to start signing new
players, change strategies and re-direct investment from the base of the
pyramid to the top. As someone who
completely believes in our Why it is critical that we stay committed to being
the change that we want to make in this industry which means staying true to our principles, values and belief
system.
Thankfully the leadership of the club is
deeply entrenched in the Why and I know that we will see this through and
transform the way football investment is approached in this country.
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