Losing My Soccerex Virginity
I feel
like every long time football administrator has some special firsts: first FIFA
World Cup experience, first time watching a big derby match, first trip to a
developing country to run a CSR program, first time meeting a football legend and
first time attending Soccerex. Up until
a few weeks ago, I had completed all of my firsts except the least obvious one
which is attending Soccerex. While at
MLS it didn’t make sense to send a Director to the UK, Africa or South America
when there were so many people who worked above me. In India it’s a totally
different story. Not only do I have the
opportunity to attend Soccerex, my organization leads a delegation of
influential Indians to Manchester each year to represent the Indian football
industry at this event which happens to be the largest football networking
event in the world.
My
organization, Libero Sports, and our partners the Federation of Indian Chambers
of Commerce and Industry (FICCI) led a group of 35 individuals to the UK to
learn about global best practices in football, share the Indian football story
and network, network, network. All in
all it was an incredible experience.
Highlights included:
- Getting treated to a breakfast, business presentation and Etihad Stadium tour by our partner club Manchester City FC
- Hosting a successful panel discussion entitled, “Awakening Football’s Sleeping Giant,” which was attended by 100+ people
- Catching up with and meeting so many people who I directly or indirectly know in the global sports industry
- Releasing a knowledge report we created which provides an overview on the Indian football landscape
- Knowing that I am playing an integral role in the awareness and education of Indian football through this initiative
It
ended up being 3 days of intensive work and a whole lot of late nights and
early mornings. The bags under my eyes and non-existent voice by Day 3 communicated that I was
definitely experiencing my first Soccerex the right way. All in all though I was extremely proud of my
team, FICCI and our 35 delegates. We were by far the most represented country
at Soccerex (outside of the UK) and I can confidently say that we created a positive perception about
the current state and future potential of the Indian football industry.
I’m
confident that that next year we will have an even larger delegation travelling
with us to Soccerex and the business opportunities for those involved will only
continue to grow…
Comments
Post a Comment